Waffle Love opens downtown Ogden store Friday
Marilyn Cox eats a waffle Thursday, May 26, at Waffle Love's new location on 25th Street in Ogden.
ANN ELISE TAYLOR/The Standard-Examiner

The day is here: Waffle Love is opening on 25th Street

OGDEN — After months of preparation, the time has come for delicious waffles in a permanent location.

Waffle Love, the increasingly ubiquitous food truck purveyor of tasty waffle varieties, opens its Ogden store Friday at 109 Historic 25th Street.

“Our truck up there is really popular, so it will be good to have a store there and get to know customers better,” Bountiful store manager Krystina Randall said.

The company announced its plans for an Ogden store in December, and after renovations put Waffle Love past its initial target to open in February, the store is now ready.

“We love the feel of this place, its history … it gives off the Waffle Love vibe,” regional manager Kelsey Shepherd said.

The store opens at 5 p.m. for its grand opening.

“We’re really excited,” Randall said. “There are a lot of farmer’s markets on that street in the summer, so we think it will be a really cool vibe.”

MOREWaffle Love fans, founder can’t wait for new store opening in Ogden

Founder Adam Terry, who said he always wanted to do something in the food business, started Waffle Love after losing his job as a banker three years ago. He settled on the idea after discovering authentic Liege waffles, a Belgian-style waffle with sugar that caramelizes within the batter as it cooks, giving it a uniquely sweet, crispy taste.

Waffle Love serves them up with a wide variety of toppings, including sweet options like Nutella, fruit, and ice cream, or other flavors like grilled cheese and tomato bisque.

Although his business began in a food truck in Provo, his company has now expanded to five restaurants and six trucks, according to the Waffle Love website.

Randall said the company buys local fruit whenever possible, which is nearly all of the time during summer. That includes strawberries and raspberries, which join fresh whipped cream made every 30 minutes to make the Red Wonder, which she said is the most popular Waffle Love offering.

The store regularly opens at 8 a.m. and serves breakfast specials — a biscuits and gravy waffle, and a croissant-style waffle with eggs, bacon and cheese — until 10:30 a.m.

The restaurant is open 8 a.m. to 10 p.m. Monday through Thursday, 8 a.m. to 11 p.m. Fridays and Saturdays, and is closed Sundays. Randall said a phone number for the Ogden location will be established soon.

Waffle Love posts $5 specials daily to its Instagram account @waffluv.

Contact Brett Hein at bhein@standard.net, follow on Twitter @bhein3 and find him on Facebook