FARMINGTON — If you’ve got a sweet tooth, you’ve got a reason to celebrate: The Baked Bear is opening an ice cream shop in Utah.
What makes The Baked Bear special, co-owner Dallas Robinson said, is that all of the store’s brownies, cookies and other treats are baked fresh every morning.
“We never serve anything that is a day old,” he said. “It’s super fresh. If you come in, there’s a chance you could have something right out of the oven.”
The new store in Farmington will open at 5 p.m., Oct. 21, and is one of four Baked Bears slated to open in Utah in 2016. It was still being renovated on Friday, but the owners expect it to be finished Tuesday.
“We just loved the fun vibe it has,” Robinson said. “We feel it could be a really great dessert option in Utah.”
Rich Day, another franchise co-owner, has a background in real estate, but decided to invest in The Baked Bear after seeing one in San Diego.
“It’s fun,” he said. “It’s a place where you want to go versus a place you have to go.”
The Baked Bear is all about ice cream customization.
The menu allows customers to pick between several flavors of cookie, but the best part is picking out the flavor of ice cream to sandwich between the cookies. The store’s menu lists cookies including M&M, Funfetti, snickerdoodle, oatmeal cinnamon, regular and gluten-free chocolate chip, plus a handful of other tasty options.
Ice cream flavors include rocky road, birthday cake, strawberry cheesecake, butter pecan and more — with the option to add on toppings like sprinkles, Oreo crumbles or whipped cream.
Patrons can also stray from tradition and create their ice cream sandwich with brownies or donuts.
Robinson said the California-based company was started on one simple concept: “They always loved putting ice cream between two fresh cookies and they built it into a business,” he said.
Robinson is one of four co-owners opening the store. Although he has no restaurant experience, one of his previous business ventures, Kisstixx Lip Balm, was featured on the TV program “Shark Tank” in 2012. He said one of the reasons he was drawn to The Baked Bear was because Utah ranks high in ice cream consumption.
Reports vary, depending on the source, but in 2013 the Huffington Post reported Utah ranks ninth in ice cream consumption, and an Insider Monkey blog says Utah took seventh place in 2015.
Robinson said people in Utah like ice cream because there are a lot of large families with young children and, for some, ice cream replaces alcohol consumption.
The Baked Bear also serves hot fudge sundaes and regular ice cream cones, and every cookie and brownie can be purchased individually. A traditional ice cream sandwich with cookies is $4.50; more interesting combinations are closer to $5. Cookies run $1 a piece, six for $5 or a dozen for $10.
Day’s favorite concoction is the Bear Bowl, which consists of a cookie or brownie on a warm plate with ice cream.
“I really like the salted caramel with the caramel and chocolate drizzle,” he said. “It makes my mouth water to even say it.”
Robinson said the store will have promotions and a “cookie of the month,” which for now will be Pumpkin Spice. The Baked Bear caters, and the store also has a promotional vehicle built by West Coast Customs with TV screens, a super-charged stereo system and bottom-side LED lights.
The first 500 personalized ice cream sandwiches sold opening day will be free, and the store will host a magician, balloon animal makers and the band The Golden Standard.
“It’s going to be a party,” Day said.